Download 100 Things Every Designer Needs to Know About People Free Book

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research…

Download The God Factor, Inside the Spiritual Lives of Public People Free Book

When religion reporter Cathleen Falsani climbed aboard Bono’s tour bus, it was to interview the rock start about AIDS awareness. Instead, they plunged into a lively discussion about faith. “This is a defining moment for us,” Bono said. “For the culture we live in.” Spirituality clearly now plays a key role in the United States.…

Download Eat Mor Chikin, Inspire More People Free Book

Put two cows on a billboard with a bucket of paint and a brush, and they’ll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more…

Download Getting It Through My Thick Skull, Why I Stayed, What I Learned, and What Millions of People Involved with Sociopaths Need to Know Free Book

“I think, every once in a while, about the life I should be living, the one I fully expected to be enjoying right about now. In the life I was supposed to have, my husband and I would be admiring the view from our waterfront home in the town where we were both born and…

Download Words That Work, It’s Not What You Say, It’s What People Hear Free Book

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and…

Download When Clowns Attack, A Guide to the Scariest People on Earth Free Book

This first-ever humor book on clowns is both an examination of why they’re so terrifying and a survival guide on how to protect ourselves from devious clown attacks. Coulrophobia–the fear of clowns–is very real and very reasonable. You may think these red-nosed jokers are creepy, sure, but certainly not dangerous. You are wrong. Clowns are…

Download The Lucifer Effect, Understanding How Good People Turn Evil Free Book

The definitive firsthand account of the groundbreaking research of Philip Zimbardo—the basis for the award-winning film The Stanford Prison Experiment Renowned social psychologist and creator of the Stanford Prison Experiment Philip Zimbardo explores the mechanisms that make good people do bad things, how moral people can be seduced into acting immorally, and what this says…