Download Rethinking Place Branding, Comprehensive Brand Development for Cities and Regions Free Book

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of…

Download Startup Cities, Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It Free Book

This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity. Startup Cities explains the factors that determine local startup success based…

Download A Tale of Two Cities Free Book

“It was the best of times, it was the worst of times.” Charles Dickens’ classic novel tells the story of two Englishmen–degenerate lawyer Sydney Carton and aristocrat Charles Darnay–who fall in love with the same woman in the midst of the French Revolution’s blood and terror. Originally published as 31 weekly instalments, A Tale of…