Download Why Don’t Students Like School?, A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom Free Book

Easy-to-apply, scientifically-based approaches for engaging students in the classroom Cognitive scientist Dan Willingham focuses his acclaimed research on the biological and cognitive basis of learning. His book will help teachers improve their practice by explaining how they and their students think and learn. It reveals-the importance of story, emotion, memory, context, and routine in building…

Download Teaching with Poverty in Mind, What Being Poor Does to Kids’ Brains and What Schools Can Do About It Free Book

In Teaching with Poverty in Mind: What Being Poor Does to Kids’ Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness…

Download 100 Things Every Designer Needs to Know About People Free Book

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research…

Download The Truth About Twinkie Pie Free Book

There’s something about asking for Impossible Things. For one little second, they feel Possible. Take two sisters making it on their own: brainy twelve-year-old GiGi and junior-high-dropout-turned-hairstylist DiDi. Add a million dollars in prize money from a national cooking contest and a move from the trailer parks of South Carolina to the North Shore of…

Download Speaking of Boys, Answers to the Most-Asked Questions About Raising Sons Free Book

My eight-year-old son is the only boy in his class who doesn’t have a Gameboy. I don’t want him to be ostracized for not having one, but I worry that it’s addictive. What do you think? Our two sons are eleven and fourteen, and they are fiercely competitive. The tension around our house is awful.…

Download Drive, The Surprising Truth About What Motivates Us Free Book

Forget everything you thought you knew about how to motivate people—at work, at school, at home. It’s wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need…

Download Why Men Don’t Listen and Women Can’t Read Maps, How We’re Different and What to Do About It Free Book

Have you ever wished your partner came with an instruction booklet? This international bestseller is the answer to all the things you’ve ever wondered about the opposite sex. For their controversial new book on the differences between the way men and women think and communicate, Barbara and Allan Pease spent three years traveling around the…