Download Positioning: The Battle for Your Mind Free Book

Download Positioning: The Battle for Your Mind Free Book

Download Positioning: The Battle for Your Mind Free The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and…


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Book Author: Al Ries,Jack Trout
Publisher: McGraw Hill Professional
Publisher Date: 2001-01-03
print Type: BOOK
language: en