Download Imagineering: Innovation in the Experience Economy Free Book

Download Imagineering: Innovation in the Experience Economy Free Book

Download Imagineering: Innovation in the Experience Economy Free To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to…


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Book Author: Gabrielle Kuiper,Bert Smit
Publisher: CABI
Publisher Date: 2014-08-15
print Type: BOOK
language: en