Download How Brands Grow, What Marketers Don’t Know Free Book

Download How Brands Grow, What Marketers Don’t Know Free Book

Download How Brands Grow, What Marketers Don’t Know Free This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow…


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Book Author: Byron Sharp
Publisher: OUP Australia & New Zealand
Publisher Date: 2010-03-11
print Type: BOOK
language: en