Download Breakthrough Branding, How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Free Book

Download Breakthrough Branding, How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Free Book

Download Breakthrough Branding, How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Free Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon;…


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Book Author: Catherine Kaputa
Publisher: Hachette UK
Publisher Date: 2012-06-07
print Type: BOOK
language: en