Download Principles of Marketing Free Book

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this…

Download Marketing Principles with Student Resource Access 12 Months Free Book

Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds ‘ Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition’s…