Download Cashvertising, How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Free Book

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more…

Download Squandering Aimlessly, On the Road with the Host of Public Radio’s Marketplace Free Book

What would you do if you received a sudden financial windfall? David Brancaccio, whose ability to clarify economic matters has made public radio’s Marketplace a hit, set out to discover where, why, and how people are spending their riches — whether it’s proceeds from stock options, profits from the sale of a house, or an…

Download The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success Free Book

The Definitive Guide to Professional Behavior Whether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time–it’s all about how you present yourself. The Essentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation–all delivered in a quick, no-nonsense format.…

Download The Development Business, A History of the Commonwealth Development Corporation Free Book

The Commonwealth development Corporation (CDC) was launched with all-party support as one of the initiatives to build a better post-war world. After a troubled start it earned its role as Britain’s development agency. The chairmanship of Lord Reith in the 1950s left a legacy of robust independence within the public sector framework. Few public sector…

Download The New Deal Free Book

Franklin Roosevelt’s New Deal began as a program of short-term emergency relief measures and evolved into a truly transformative concept of the federal government’s role in Americans’ lives. More than an economic recovery plan, it was a reordering of the political system that continues to define America to this day. With this book, writer Michael…

Download The Next Africa, An Emerging Continent Becomes a Global Powerhouse Free Book

The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre…

Download Investing 101 Free Book

People wanting basic advice about stocks, bonds, mutual funds, retirement planning, and tax strategies are often frustrated by information overload. Picking the right book seems as daunting as deciding what to do with their savings and investments. Investing 101: Updated and Expanded removes both roadblocks, putting people on a path that they can understand and…

Download Revenue Management for the Hospitality Industry Free Book

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best…