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‘This is an ambitious and a highly academic text.’ – Economic Outlook and Business Review ‘I can with no hesitation very strongly recommend this work to anybody with an interest in the theory of economic organization and international business.’ – Nicolai Foss, Journal of International Business Studies ‘This book provides a useful analysis of economic…

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The go-to guide for smart REIT investing The Intelligent REIT Investor is the definitive guide to real estate investment trusts, providing a clear, concise resource for individual investors, financial planners, and analysts—anyone who prioritizes dividend income and risk management as major components to wealth-building. Later this year, the REIT industry will experience a watershed event…

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The PMBOK(R) Guide – Sixth Edition – PMI’s flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more…

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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities…

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Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making…

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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon;…

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Using personal insights of the history museum field’s most engaging, innovative and entrepreneurial leaders, Leadership Matters profiles what makes inspiring leadership in 21st-century institutions. These profiles focus not only on history museum presidents, directors, and CEOs, but also on the “leaders within”—deputies, vice-presidents and department heads, as well as their counterparts in the boardroom.

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Explores the nutritional systems of indigenous communities around the world through case studies and research findings that cover such issues as food diversity, the traditions linked to the commodity, and how globalization is impacting their overall health.